"A lot of people forget how important it is to be creative. We get caught up in getting ahead and in day-to-day minutiae. But creativity is a fundamental mode of expression, as is being tenacious and standing by your own convictions and passions, even if it's not the 'popular' choice."

 { Tabatha Coffey }


An artist from the start

Hi, my name is Aimee and I'm the brains behind Libby Design. From a very young age, I learned the importance of being passionate in everything you do. And, that it's okay to be different. As a kid, while other girls my age were contently sitting at home playing with their Barbie dolls and Easy Bake ovens, I was the "oddball" girl off on adventures exploring the beauty, artistry, and wonder of the great outdoors...usually barefoot. I was the "unique" kid who made things, then went around the neighborhood selling them door-to-door. I was the lanky, "always-up-for-a-challenge" girl at summer camp who challenged the boys to dunk contests on the 8.5' basketball rims...and who came away with a nice chunk of change at the end of the week, thanks to all of the skeptics who bet me I couldn't do it. I was the kid who sat mesmerized a foot from the television screen watching "The Joy of Painting" with Bob Ross, my eyes growing larger with each brush stroke as the canvas came to life. I was the student who liked to make sure things were creatively ordered and well-thought out. I was the kid who kept notebook sketches of architectural floor plan schematics and hand-drawn replicas of NBA, NFL and MLB logos.

Moving on to my college years, I was the student who worked my way through school while juggling track & field practices and weekend competitions, working multiple jobs, and staying on top of a full class schedule. I was the graphic design major who never had an art class until sophomore year of college. I was the student who professors initially suggested should "consider another major" because my art experience was non-existent (in their eyes). Despite being doubted by others, I graduated with a Bachelor of Fine Arts with an emphasis in Graphic Design. Fast-forward a few years, I ended up being a highly-respected in-house senior graphic designer for a large company here in the Twin Cities, and now, I've successfully been on my own as a freelance designer full-time since 2007. My mind functions in an interesting way such that I hear a client speak of what they're looking for, and instantly, I can picture it in my mind. I'm proof that creative abilities go far beyond traditional schooling and training. As one of my design mentors once said to me, "If you've got it, you've got it...and you've got it." 

As an adult, my "uniqueness" still follows me. While I've learned shoes and socks are sometimes necessary, I'd still rather be out fishing or hiking than at the salon having my nails done. Now I'm the quirky mom who's out in the street playing football with the neighborhood boys and who dreams up fun ways to personalize my kid's birthday invitations, valentines, teacher gifts, etc. I'm the "oddball" wife who has an impressive collection of wacky t-shirts & mismatch socks (which brings my husband much joy...or at least that's what I tell myself). I'm the goofy, fun-loving, competitive Special Olympics coach who can't wait for the next time to get out on the court or field to play Unified Sports with some of my favorite people. I see every interaction and experience as an opportunity to be creative and to be inspired. So many opportunities, so little time! Let's make the most of each one.


Interests & Volunteer Work

  • Clean, crisp design
  • Innovative, interesting typography
  • Original, breathtaking photography
  • The outdoors - camping, hiking & fishing
  • Writing & blogging
  • Sports - playing or watching
  • Music
  • Special Olympics Minnesota: Head of Delegation, Coach, Unified Partner & Designer of volunteer t-shirt awesomeness.
  • Best Life Ministries: Guest writer & radio guest
  • Various ministries & non-profits: Logo design, t-shirt design, marketing collateral, fundraiser campaigns, etc.